The RiNo Identity Refresh project is all about infusing new life into the brand identity of RiNo, Denver's vibrant artistic neighborhood. Through the creation of a visually captivating identity, distinctive brand elements, and carefully crafted design principles, the aim is to reflect RiNo's rich history, urban vibe, and dynamic art scene. The project encompasses a diverse range of deliverables, including print and digital assets, eye-catching environmental graphics, and merchandise. These materials come together to create a cohesive and compelling brand presence that resonates with RiNo's diverse audience, elevating its status as Denver's creative heartbeat.
Brand Identity Design / Design for a System / Print & Digital
Brand Identity Design / Design for a System / Print & Digital
︎︎︎Celestial Moments Watch Face
A watch face that blends function and style, marking the time, solstice, equinox, sunrise, and sunset. Harnessing the power of the sun, it depicts the current position of the celestial body in relation to various types of twilight, all with a single glance. And with a simple tap, the watch unveils a visual display of the time solstice and equinox, offering an immersive experience for the wearer.
Interface Design / UI/UX / Information Design
︎︎︎Go Grow a Chair
A chair, (or anything for that matter) manufactured, shipped, and sold at 1/12th scale and enlarged at home. Grow a Chair offers a novel solution to the problem of wasteful production by designing miniature chairs, sold in boxes inspired by Amsterdam's row houses, which can be enlarged at home to full size from 1/12th scale, resulting in significant cost savings throughout the supply chain. Each Grow a Chair box is meticulously crafted and assembled with a two screen print on white cardboard.
Package Design / Screen Printing / Copy Writing
︎︎︎AI Apocalypse Survival Kit
As the prevalence of artificial intelligence surges, an inevitable cataclysmic fate looms over us. Fear not, for the AI goodbye kit ensures you are well-equipped for the forthcoming singularity. The package includes a myriad of tools to conceal your identity, such as acid to erase fingerprints, a balaclava to foil facial recognition, and spray paint to deceive cameras. Furthermore, you'll receive a throwing axe to deter rogue robots, and noise-resistant gloves to safeguard your hands. Finally, the indispensable duct tape is provided, for no survival is plausible without it. The package boasts AI-generated imagery, unadulterated by extensive editing, gleaned from the prompt "artificial intelligence apocalypse survival kit, digital art".
Visual Identity System / Product Design / Print / Packaging Design
︎︎︎American Tap Water
American Tap Water raises awareness and funds for communities without access to clean tap water in the US. Through a set of three bottles inspired by industrial pipes, each featuring a color-coordinated pipe and a simple chemical-like label, the project highlights the importance of clean water. The faded and obfuscated labels symbolize the erosion of our water infrastructure. Using water-soluble ink on transparent plastic sheets, wrapped around glass bottles, the project aims to draw attention to the issue and promote positive change.
Brand Identity Design / Packaging Design / Social Impact Design
I see design as a language that goes beyond aesthetics. It has the power to transcend cultures, evoke emotions, and convey meaning with clarity and elegance.