Duluth Trading Company
During my internship with Duluth Trading Company's Retail Creative team, I worked on a wide range of projects, including designing internal documents like the Code of Conduct and the "10 Welds," creating the size chart for upcoming base layer packaging, and contributing heavily to the Fall/Winter transition reset for 2022. As a member of the team responsible for designing all in-store signage, I collaborated closely with copywriters, art directors, photographers, and Visual Merchandisers to ensure that every sign accurately conveyed the necessary information and highlighted the key products.
Retail Signage / Package Design / Production Design
I see design as a language that goes beyond aesthetics. It has the power to transcend cultures, evoke emotions, and convey meaning with clarity and elegance.